Innovating Travel
Redesigning how people travel, 2024
ABHI - mindless travel
Current travel apps don't put as much emphasis on making travel enjoyable as they do on encouraging users to make bookings. The goal of Abhi was to address every aspect of the user experience by combining a proactive (giving the user what's needed at that moment) and reactive (multi-modal input) approach.
My role
UX Designer - Research, Interaction design, Prototyping, User testing, Product strategy
Timeline
2.5 Months
Client
Mondee
Team
Designers, product manager, data analysts and developers
Challenge
How might we help users connect the dots while travelling to answer simple questions like "When do I leave home for my flight?" and "What do I do after I get there?"
Travel is very stressful.
Introduction
Traveling opens up fresh perspectives, allows you to explore other cultures, create amazing experiences, and meet strangers.
But...
Dynamic Home screen
Managing multiple travel apps can be overwhelming, especially when plans change. The Dynamic Home Screen (DHS) solves this by adapting in real time based on factors like countdown to travel, location, and trip type. It consolidates key updates—like delays, check-in reminders, and hotel info—onto one screen, making planning simpler and more stress-free.
Day of travel
travelling prioritized
4 days to go for trip
planning & booking prioritized
2 days to go for trip
check-in prioritized
when things go wrong
Travel-AI chat interface
Let's be honest: traditional chatbots are, to put it mildly, incredibly annoying and ineffective. We redesigned travel AI with multi-modal input in mind. The AI chat interface's three primary goals were to assist users with booking, booking management, and experience discovery. To fully understand the flow, view the prototype.
View prototype
Experiences
Liam J
Kelly is so great!
Kelly is so insightful and extremely helpful. It was my first time but he immediately made me feel that I don’t
Read More
Written on 22 October 2023
Experiences are activities that are designed and led by locals or experts to give travelers a more authentic and immersive experience of a destination
4.85
+12 friends have experienced
201
times wishlisted
69
times booked
Key to building a trustworthy experience page is social proof and is shown in multiple forms
Excellent
1,645 reviews
Abhi thinks and plans out what you should do
More designs
Checkout
Another aspect of the current industry that is overly complicated is checkouts. In order to create a seamless, quick, and transparent process, we have redesigned the checkouts. When you check out with several items, such as a hotel stay, flight, and experience, this is known as a multi-item checkout (toggle). Enabling a user to rapidly complete the various details required for each product was the challenge at hand. To address this, we opted for both vertical and horizontal depth.
Comforts
booking a flight ticket
Room assignment booking a stay
Review screen
final checkout step
Multi-item checkout
Misc. Screens
Passport
View your all-time travel stats
Shared Itinerary page
See what the plan is
Calendar page
When exactly are we doing this?
Community features
Social media that actually makes you social
NeoAtlas - Design kit
documentation sneak-peek
SOLUTION
Abhi
End-to-end travel app that uses personalized user interfaces and AI to offer flights, accommodations, experiences, and more.
Summary
What was achieved and learnt
Results
4.7% CVR achieved in beta test. With users loving the thought in the edge cases
End-to-end travel app created pretty quick with major pipeline overhaul
Gaps
Defining the MVP scope tighter and earlier would have streamlined development.
By incorporating user testing, along with methods such as usability studies, A/B testing, and in-depth interviews, we could've strengthened our UX research standards, enhanced our final designs.
Conclusion
This was Mondee's first step into the B2C space; my team and I created an app unlike any other that strives to unite the travel industry. All within a very short time frame.
The overall direction and implementation was praised by multiple stakeholders.
The beta app tests did very well, with high conversions and great reviews.
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I only like the IDEA of traveling,
I hate everything else.
- average reddit user
Let’s solve for everything else
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