Design & Strategy of Push Notifications for Headout

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The Art of Persuasion — How I helped build push notifications for a brand with 20 million+ users in 190+ cities.

Overview

My Role: Strategizing what are the best touchpoints to target users and designing the screens.

Timeline: August 2023

Goals:

• Achieve an opt-in rate at an industry benchmarked level.

• Increase retention of app

Assumption:

• Targeting users at high intent moments in their journey would lead to a higher opt in rate.