The process, research and execution that went behind the redesign of the desert safari microsite.

Overview

My Role: Product Designer

Timeline: 1 month

OKRs:

• Increase discoverability between experiences and within experiences as well (Variants)

• Increase Conversion rate

Constraint:

• Work within the existing Headout tech setup and not change the booking flow.

Assumptions:

• If users can understand the difference between experiences better then the CVR would increase as well as current setup is very confusing

• Pinned card/bestsellers get higher clicks and convert better than regular experience cards